The many shades of Guinness

The Guinness brand is synonymous with Ireland but the story is about much more than a beer. There’s a long history intertwined with the country.

Written by Michael Turtle

Michael Turtle is the founder of Time Travel Turtle. A journalist for more than 20 years, he's been travelling the world since 2011.

Michael Turtle is the founder of Time Travel Turtle and has been travelling full time for a decade.


Guinness Storehouse, Dublin, Ireland

Your fun fact for the day: Although Guinness is often referred to as being black, it is officially a dark shade of ruby.

Within a simple pint of the famous Irish beer are shades of colours not obvious on first glance. For every pour in a pub somewhere, there are hours and hours of work behind the scenes. Behind the name Guinness, are years of history that stretch out beyond the brewery.

This creamy stout is more than just a beer. It is intertwined with the story of modern Ireland – and particularly here in Dublin.

Visit Guinness Storehouse, Dublin, Ireland
Visit Guinness Storehouse, Dublin, Ireland

I start my immersion into the story at the Guinness Storehouse in Dublin. This modern museum is part of the St James Gate Brewery that has been the home of the beer since 1759 when the company’s founder, Arthur Guinness, made his first ale.

You have to wonder what he would think of this tourist attraction. Over seven levels, the story of Guinness is told through multimedia displays, colourful exhibits, huge theatres and interactive experiences.

It’s an impressive museum and well worth a visit. (I think the design of the whole place is just as interesting as what is on display and that’s worth the entrance price alone.)

Visit Guinness Storehouse, Dublin, Ireland
Visit Guinness Storehouse, Dublin, Ireland

As I wander through the levels, reading stories about the brand’s history and the production processes, it’s the family that holds the Guinness name, not the beer, which interests me most.

Right from the start, the family members saw the important role they held in the community of Dublin and they set out to make the most of that. Not for their own personal gain, but for the city’s. (Although, that’s not to say they didn’t also make a very large financial personal gain along the way as well.)

Visit Guinness Storehouse, Dublin, Ireland

Corporate philanthropy was at the core of the Guinness mission from the beginning. Arthur Guinness not only made sure that his workers were well paid and looked after, but he also funded schools and hospitals that improved the lives of the wider community.

This ethos continued with his son, Benjamin Guinness, who spent about £150,000 between 1860 and 1865 to help with the restoration of the city’s St Patrick’s Cathedral.

Visit Guinness Storehouse, Dublin, Ireland

But it was the founder’s grandson, also called Arthur Guinness, who has probably made the biggest mark on Dublin. In the late 19th and early 20th century, he bought St Stephen’s Green and turned it into a large public park and also he paid for the restoration of Ireland’s first library (Marsh’s Library).

He was also a keen supporter of a program to build cottages that would be rented to poor Dubliners for reasonable rents.

Visit Guinness Storehouse, Dublin, Ireland
Visit Guinness Storehouse, Dublin, Ireland

This tradition has continued through the generations and the Guinness company has helped establish an institute for preventive medicine, a maternity hospital, and a fund to finance community entrepreneurs.

This entrepreneurial fund (called Arthur Guinness Projects) is an example of an initiative that is in operation today, carrying on the legacy. It is a forward-thinking project for the modern times – just as in the 1920s an employee program that offered pensions, subsidised meals and free concerts was seen as ahead of the times.

Visit Guinness Storehouse, Dublin, Ireland

The museum at Dublin’s Guinness Storehouse presents all of this as evidence of a brand that has always cared about more than profits and has prided itself on a popular identity that is recognisable around the world. While there’s certainly truth to that, I think the story is much more complicated.

You only have to read a few independent articles about the history of the Guinness family to see that, although their altruism was probably well-intentioned, it was also part of a broader political and economic strategy to cement their own personal power and provide security for the business during a time when English and Irish relationships were not straightforward.

Visit Guinness Storehouse, Dublin, Ireland
Visit Guinness Storehouse, Dublin, Ireland

It has worked, whatever the grand plan was. In 2015, more than 150 years after the company was founded, the slick exhibitions are popular with tourists because the Guinness brand is more than just a drink.

It has shades of colour beyond the obvious and that’s what fascinates people. It helps that Guinness sells more than 850 million litres of beer each year in 120 countries around the world – but the interest is fuelled by the history and the culture that the brand has developed over the years.

A story that is so intertwined with Ireland and Dublin has now become a global tale. It wouldn’t be this way without the Guinness family.


The city is easy to get around but I think you’ll find Dublin’s best accommodation south of the river, around St Stephen’s Green.


Being a student city, there are lots of hostels but I would recommend Generator Dublin.


Dublin can be expensive but you can get an affordable private room at Destiny Student – Tannery.


For a really cool hotel with a distinct style, I love The Dean Dublin.


And for modern five-star luxury, I don’t think you’ll find better than The Marker Hotel.

Time Travel Turtle was a guest of Tourism Ireland but the opinions, over-written descriptions and bad jokes are his own.

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